Power Up Your Business with an

Operational Command Centre:

The tools your Business

needs to succeed!

We'll help you consolidate all of your promotional, discovery, and (soon) booking tools.

And empower your business with the transformative efficiency of AI and intelligent automation.

With Pathfinder365, you’ll build
a Digital Command Centre

All the tools you need in one platform without having to "duct-tape" multiple platforms together!

As well as seamless integrations with some of the most powerful and reputable systems on the market.

  • Capture

Capture leads using our suite of discovery tools, landing pages, CRM, automations, missed-call text-back, surveys, forms, calendars, review and reputation manager, email templates & more!

  • Nurture

Automatically message leads via SMS, emails, FB Messenger, Live Chat & more!

  • Close

Use our built-in tools to collect payments, schedule appointments, and track analytics!

Quick pause before we dig in...

We want to be clear about something. We’re looking for innovative businesses and forward-thinking owners to partner with.

Our motto is, if we lay out the real challenges you and I both know exist for small businesses, and we showcase the super effective solutions we’re offering to solve them, the value we're providing is really a no-brainer.


It’s also important to note that Pathfinder365 is comprised of both front-end and back-end systems. So what you see on the front-end on the Discovery Site isn’t everything we do.


While we’re building an awesome community-centric discovery platform, we’re also on a mission to integrate award winning platforms, creating a unified hub of problem-solving systems for Canadian tourism businesses.

Ready? Let’s dig in!

Challenges & Solutions:

🚀 Now let’s review some common challenges that all
small businesses like yours face ... and the solutions our system provides. 💥

Average cost of tools like this:

$197 / month

Challenge #1

People are reaching out 24/7, but very few business owners/managers can be available that entire time, let alone responsive within 5 minutes.

Solution #1

  • Speed to Lead Automatic AI Responses

We’ve integrated one of the smartest chatbot systems into our portfolio, with ZappyChat, and we’ve made this system available to all of our customers, as a part of their Pathfinder365 membership.

Picture having your very own chatbot, backed by the greatest LLM (large language model) with ChatGPT.

Your business will instantly respond to all inquiries with custom dialogue, across all platforms, in one place, having real conversations, and nurturing leads into customers.

It’s your very own trainable, deployable, assistant.

And if you miss a call, our automated missed-call text-backs have you covered!

We’ve just hired you a new assistant, ready to train and deploy into the wild, and they don’t need to be paid...

A bit more data on this particular subject.

Challenge #2

Don’t have the time, or the systems in place, to nurture leads over weeks or even months, getting the 7 to 10 touches often needed to convert them into customers.

Solution #2

  • Automated Answering Service and Nurture Sequences

Further to the AI Chatbots noted in the previous challenge, we also offer automatic workflows with customizable nurture sequences.

These can be instant responses as well, and can also consistently and dynamically respond to your inquiries, over long spans of time…days, weeks, or even months, and nurture them into customers. Inquiries frequently need multiple touches in order to coax them across the purchasing chasm.

Plus, nurture sequences will also reduce the time you spend on inquiries that will never convert…aka, the tire kicker time-suck.

Great…onto the next challenge we can solve…

Average cost of tools like this:

$285 / month

Average cost of tools like this:

$32 / month

Challenge #3

Limited time to manage multiple social media platforms, plus all of the conversations.

Solution #3

  • Social Media Planner and Scheduler

Our content & AI powered social media planner covers all of your bases, letting you plan out and schedule all of your social posts across all of the major platform’s months in advance.

Plus, all conversations that come through these social channels are funneled through our unified conversation manager, and captured in the CRM.

And like everything else with this dynamic system, there’s new stuff coming down the pipeline all the time.

Speaking of CRMs, I think you’ll like this next item…

Challenge #4

Potential revenue falling through the cracks, and struggle to keep track of customers and their info.

Solution #4

  • Customer Relationship Management (CRM)

Our integrated CRM will greatly reduce the revenue bleed, and will give you a dashboard of all of your customers, all data collected, every interaction with them, the workflows they’re in, and so much more.

CRMs enable businesses to build stronger relationships through personalized and efficient interactions. It also streamlines sales, marketing, and customer service processes, leading to improved customer satisfaction and retention, and ultimately driving business growth.

This will be a game changer for you. Onto the next!

Average cost of tools like this:

$98 / month

Average cost of tools like this:

$15 / month

Challenge #5

No idea what stages your leads and inquiries are at in the sales pipeline.

Solution #5

  • Opportunities Pipelines

Harness the power of our fantastic and highly customizable pipelines to manage every stage of your sales opportunities’ journeys.

You can track what stage they’re at, automatically add tags, trigger automations that kick them in and out of nurture sequences, and basically have a fully automated sales system helping you move your leads into the win column.

Well this feature will nip that challenge, and so should the next feature…

Challenge #6

Don’t get around to asking for reviews from enough customers!

Solution #6

  • Automatic Review Collector

Let our amazing lead management system automatically ask your favourite customers for reviews. Never miss a single opportunity to ask a customer for a review. Most of your customers want to give you a good review, but they just don’t get around to it.

For the most part, it's simply a matter of asking, and reminding, and reminding... Which is time consuming, and likely time you don't have. But this too can be automated with our system. This is a game changer for review collection.

Like your very own review-collecting assistant. How awesome is that!

Average cost of tools like this:

$146 / month

Average cost of tools like this:

$146 / month

Challenge #7

Not getting enough referrals.

Solution #7

  • Referral Generator

Similar to the Automatic Review Collector, a lot of your customers would be happy to give you a referral, they just need to be asked. But who has the time?! Let our system automatically ask every one of your customers, every single time, so you don’t have to make it awkward, or leave any more money on the table.

Well, I’m looking forward to helping you recoup that money...

Challenge #8

Need more appointments/bookings, but then managing the confirmations, reminders, changes, etc. is a headache.

Solution #8

  • Appointment Manager

Combine AI and automations with our integrated booking calendar and quickly turn the chaos of managing meetings into a structured calendar.

Including automatic booking confirmations and reminders through email and SMS, and automatic follow-ups for no shows or cancellations, nurturing them into rebookings.

This feature will save you a lot of headaches and time. And so will the next one...

Average cost of tools like this:

$28 / month

Average cost of tools like this:

$229 / month

Challenge #9

Not enough sales, or not selling online.

Solution #9

  • Online Sales

I’ve honestly never heard a business owner say they have enough sales, unless it was a retirement business, and then that’s really an entirely different thing. Every other small business generally wants to grow, and wants even more security and financial padding that comes from more sales.

By adding our system to your business operations and combining it with your business knowledge and your fantastic offerings…our system has the potential to turn your business into a well-oiled digital sales machine. Adding the ability to sell online, or to simplify, streamline or enhance how you sell online, with a website builder, products and packages, and funnel pages.

Well then, let’s make this the best year ever!

Challenge #10

No place for a small tourism business to truly be discovered, and a platform that’s entirely built for small business success.

Solution #10

  • There is now! The Pathfinder365 Discovery System!

Our Discovery System is an essential tool for Canadian activity and accommodation businesses, as it offers a specialized platform that amplifies your visibility, connecting you with a broader audience of local and international travellers, and eliminates the interference of popularity indexing and unethical algorithms that are focused on data and advertising.

Our suite of discovery and management tools caters specifically to the unique needs of the Canadian tourism industry, fostering growth and enhancing the overall adventure experience.

Plus, it's really important to note that utility systems that support the back-end operations of your business, almost NEVER provide a front-end promotional system.

So, while these systems support your business behind the scenes, they aren't paired with a system that's visible to your customers, promoting you, and helping you get discovered by adventurers that don't know you exist.

And the vice-versa is true for promotional sites...they're rarely paired with any operational systems, let alone a comprehensive command centre like we've built.

And we include this with the Lead Management System, for no cost!

Drum roll please...

Concerned about the Cost?

  • Not necessary! We think the cost of our system might surprise you.

When you join Pathfinder365, you can do away with a LOT of other systems, and their associated costs.

All the tools you need in one platform without having to "duct-tape" multiple platforms together, or connect systems with zaps.

This Command Centre replaces over $1,500 per month worth of systems!

(and that's often just the basic features)

That's over $18,000 per year!

You’ll replace all of these tools, with a single, powerful system.

  • Together, these systems cost thousands of dollars a month.

  • Especially once you move past the base price.

Obviously there might be some things in here you don’t currently use, but your business can definitely find value to grow into the opportunities these tools offer, with no additional financial impact on your budget.

With Pathfinder365, we offer a full spectrum of powerful tools,

no feature caps, and unlimited users.

For just $397 per month, or

$3,970 for the year!

(annual membership = 2 months FREE)

And if you want us to

get things set up for you, that’s just a one-time fee of $497.

And we’re continuously adding new tools to our tool vault.

Uncomplicated Pricing

Lead Management System

One price, gets you everything


Get started with our affordable Starter plan, perfect for small businesses.


/ Month

We've also integrated an entire Lead Management System to supplement the Discovery Suite, which includes:

  • CRM

  • Automatic Text-Backs

  • Email Automations

  • Automatic Review Requests

  • Unified Conversation Manager

  • Social Media Scheduling

  • Email Campaigns & Newsletters

  • Reputation Manager

  • Website Builder

  • Landing Page Funnel Builder

  • Forms & Surveys

Plus: When you add the Lead Management System, you GET THE ENTIRE DISCOVERY SUITE FOR FREE!!

Flat ANNUAL Rate

Limitless access and premium features in our all-inclusive plan.


/ Year

Everything from the Monthly Plan:

  • Capture: Capture leads using our suite of discovery tools, landing pages, CRM, automations, missed-call text-back, surveys, forms, calendars, review and reputation manager, email templates & more!

  • Nurture: Automatically message leads via SMS, emails, FB Messenger, Live Chat, WhatsApp & more!

  • Close: Use our built-in tools to collect payments, schedule appointments, and track analytics!


ONE-TIME Onboarding Fee

Get started with our affordable Starter plan, perfect for small businesses.



  • It can be extremely time consuming and down-right intimidating to integrate a new system into your business operations.

  • And to be honest, most small businesses don't have the time or the digital bandwidth to get systems like this set up to be truly effective solutions for them.

  • Instead, the new system is added to bottom of the list of problems the owner/manager has to solve.

  • A system is only as good as it's initial integration, its adoption by the team, and its ongoing management.

  • We'll help get you set up, so you can make the most out of this incredible system, and keep you on track to ensure it's solving problems for you every single day.

Discovery System

*** The entire Discovery Suite is FREE with the Lead Management System

Free Plan

Limited, but still useful, discovery tools


/ Month

Free is fine! 🌞 We totally get it. Your business has a lot of expenses to juggle and you're not entirely convinced yet that you want to take another one on.

Spend some time getting to know Pathfinder, and eventually, I think we'll get there. ✨

  • Business Overview

  • Promotion on the Map

  • Media Highlights

  • Search Filters

  • Share-it

  • Social Links

Flex Plan - Membership

Suite of Promotional and Marketing Tools


/ Month

The Discovery Suite is a continuously evolving set of unique marketing and promotional tools, that have been elegantly integrated with a digital map...creating a one stop source for tourism discovery.

Available to Use:

  • Experience Inquiry System

  • Events & Festivals

  • Job Board

  • AdventureSuitcase

In the Near-Future Development Queue:

  • Experience Booking System

  • Merch Stores

  • Roadtripper AI

  • Enhanced Filtering

  • Dynamic Notifications

  • AdventurePoints

  • ...more to come!

*** No fixed payment tiers, just a straight forward menu board.

*** Pay month to month, or pay annually and get TWO FREE MONTHS

*** The entire Discovery Suite is FREE with the Lead Management System

Share Plan - Commission

Suite of Promotional and Marketing Tools


  • If your businesses has Experiences that can be transacted directly through the platform, and you prefer a sharing model, then the Share Plan might be the best option.

  • You'll get access to all of the tools in the Discovery Suite, and instead of a flat monthly fee, we'll simply take a small share of the mutual success when an Experience is transacted through the Pathfinder365 platform.

*** In Development with the Experience Booking System - Early 2024

Frequently Asked Questions

What are the benefits to Tourism Businesses?

As a tourism Business owner who consistently lacks the time and resources to manage it all, you'll join a community where you can showcase your products and services on a virtual map, and harness the power of the only tourism aggregator that's also a promotional, marketing, and reservation system, and that's been built with the needs of your Business at the core of its design.

Pathfinder is designed to put tourism Businesses centre stage, not just the things that some of them sell that qualify as experiences, which actually eliminates a large swath of this very diverse industry. Instead, Travellers will be exposed to every small to medium sized tourism-related Business in their region of interest, and everything that these Businesses want to showcase to the world.

With a Pathfinder365 Community Membership, Businesses can market the full array of their experiences, promote all of their products and services, display all of the events they have coming up, shout out any announcements they have, showcase all of positions they need to fill, advise on their seasonality status, let the world know their Business is looking to transition ownership, and much more. Businesses will have access to a full suite of promotional and marketing tools, a community of allies, professional resources, and a variety of featured partners and specialists.

What differences will I find on Pathfinder365, versus other online tourism systems?

This is an awesome question, and a big one, and also super important. So settle in…

In a nutshell, if you really dig into these other systems, you’ll find that there’s nothing else that’s designed to support the full breadth of the micro-tourism industry, which actually makes up about 99% of the tourism industry. Instead, the vast majority (like Airbnb, VRBO, TripAdvisor, Google, Facebook) are focused on profiting off of the most popular, the most advertised and the most lucrative. Which actually works very well for them.

But what about all the little Businesses that have wonderful products and services that aren't visible above the fold? Like dinner theatres on a train, axe throwing, backcountry horseback riding, dog sledding excursions, snowmobile rentals and tours, escape rooms, VR parlours, go-carts, SUPs and kayak tours, museums and art exhibits…and the list goes on. This is the stuff that far more of us access far more often, versus the highly curated experiences, and the things in top ten lists.

And the brutal fact is, these other software systems do not care if your Business gets a fair shake, or if it’s successful in any way, because that’s not what they’ve been designed to do. They’ve been designed around profit funnels. They have not been designed to elevate the tourism industry, nor have they been designed to support an individual Business’ success.

This is where Pathfinder comes in. Pathfinder is built to support the entire micro-tourism industry by establishing a community, with a foundation centred around Business success and Traveller discovery. All Businesses have an equal opportunity to shine, and Travellers can harness the power of their curiosity and discover the things they didn’t know existed.

Plus, unlike anyone else, we’re building a comprehensive toolkit for Businesses, and for Travellers.

Why has no one else made a system like Pathfinder365?

The straightforward answer is, because they don’t need to.

The Business models of the online tourism systems (Airbnb, VRBO, TripAdvisor, Google, Facebook), which is to promote and support local hosts, to take a cut off of the most advertised and the most popular stuff, or to monetize on advertisements, is perfectly valid, and super profitable. There’s no need to fix anything they’re doing, because it works well for them.

But we wanted to go a different route with Pathfinder365. We truly believe we can be successful, and profitable, while also enhancing the success and profitability of the entire tourism industry, promoting and showcasing all of the small to medium sized tourism Businesses in Canada, and giving Travellers a platform where they can fully deploy their curiosity and discover the things they didn’t know existed.

What differences will Businesses and Travellers continue to find on Pathfinder365?

Pathfinder's commitment:

Pathfinder365 will continue to differentiate itself by offering a full suite of Business tools that have been built for the unique needs of small to medium sized tourism Businesses. We’ll also differentiate ourselves by offering a full suite of tools for Travellers, designed to enhance their travel and exploration experience.

Pathfinder will continue to connect and harmonize the efforts of every CMO, DMO and Tourism Organization across Canada, while filling in the many gaps that these entities are not designed to fill.

We’ll provide value by maintaining a system that’s designed for tourism Businesses to promote their fantastic products and services on an equal footing, and that’s also designed for Travellers to organically explore and discover the world around them.

Businesses and Travellers will both find that their respective promotional and exploration efforts aren’t manipulated by popularity or financially influenced algorithms.

With Pathfinder365, users will experience the only digital community marketplace that’s been built for their needs, for their success and for their enjoyment.

What are the benefits to Travellers?

On Pathfinder, the power of discovery will be put back in the hands of Travellers.

As an experiential Traveller, you'll be able to virtually explore a world of possibilities on this interactive map, without the interference of popularity indexes. Your curiosity will be your only guide, as you unfold your next adventure.

Pathfinder is built on an interactive map, which gives Travellers full control of their discovery journey, and enables Businesses to be stumbled upon. There’s no other tourism platform that is specifically designed to allow for this type of organic discovery. Travellers can literally scroll across the map and explore everything there is to see and do and where to stay, without any algorithmic interference. Or they can use the keyword search and filters, but these will also be under their control.

Travellers will have access to a fantastic suite of tools that have been designed to connect them with a community of Travellers, share things that matter to them with their social scene, and enhance their ability to organically explore and discover the world around them.

What types of Businesses will find value on Pathfinder365?

Great question! And it might surprise you, but almost every Tourism Business will find value on Pathfinder.

Some examples are listed below. This is by no means an exhaustive list though.

Lodge, Ranch, Camp, Resort, Bed and Breakfast, Outdoor Adventure Group, Sled Dog Excursion, Snowmobile or ATV Rental, Segway Tour, SUP and Kayak Tour, Rock Climbing Facility, Go-Cart, Aerial Adventure, Escape Room, Dinner Theatre on a Train, Museum, Cultural Facility, Art Gallery, Performance Theatre, Ballet or On-Stage Play, Festival, Live Event, etc.

Pathfinder is built for them all!

What types of Travellers will find value on Pathfinder365?

The types of Travellers that will find value on Pathfinder will be quite diverse, but will typically be interested in being active, exploring the world around them, are engaged with their community, and are interested in local cultures. And they’re curious!

They’re likely inclined to shop and plan online, and are probably relatively active on social media for the purpose of staying informed about their community, maintaining an awareness of the world, and staying connected with their friends and family.

They also tend to lean into technology to solve problems and simplify their lives, and are prone to adopting new apps and digital tools.

What upgrades and features does Pathfinder365 expect to deploy over the next couple years?

We have so much planned for the next 12 to 24 months!

Here’s a high-level snapshot:

Experience Booking System, Merch Stores, Virtual Tours, Virtual Festivals, Roadtripper AI, Search Aggregators, Dynamic Notifications, Intelligent Reminders, AdventureBoard, AdventureScramble, AdventurePoints, AdventurePortal

See the Business Tools and Traveller Tools pages (links off of the main page) for more information on these features.

For even more FAQ's, check out the
You Ask, We Answer section of our Content Site.

Copyright © 2021 Pathfinder365 Adventure Agency Inc.


(306) 500-1166